Believe it or not but a commercial enterprise can have a soul – it can think and feel (other than in terms of profit). Confronted by never-ending obstacles, frustrations and adversity, punctuated by moments of sheer joy, we have every reason to think deeply about things and it would seem to be a good idea to share such thoughts. We shall be handicapped by pressures and laziness (or even censorship!) and we might not make it to this column every day but it is worth a try.

“Candour, who, with the charity of Paul,

Still thinks the best, whene’er she thinks at all,

With the sweet milk of human kindness bless’s,

The furious ardour of my zeal repress’d”

(Charles Churchill)

Barum & Sarum

December 7th, 1967