“One of Ripley’s famous cartoons pictured a plain bar of iron worth $5. This same bar of iron when made into horseshoes would be worth $10.50. If made into needles it would be worth $3,285, and if turned into balance springs for watches, its worth becomes $250,000. The same is true of another kind of material – you. Believe it or not!”.

John Lentell

17th September, 1969